A redesign of the popular book;
Who Moved My Cheese?
- By Spencer Johnson.
Originally published : September 7, 1998
Genres : Fiction, Self-help book
A redesign of the popular book; Who moved my Cheese. An amusing story of four characters who live in a maze; and look for cheese to nourish them and make them happy. The 'Cheese' is a subjective metaphor for our desires and wants. This story illustrates the vital importance of being able to deal with unexpected change and is often distributed by managers to employees as a motivational tool, but the lessons it teaches can benefit literally anyone, young or old, rich or poor, looking for less stress and more success in every aspect of work and life.
Motivational, Warm, Simple, Cheesy, Bright, Positive,
A simple, clean typographic composition that plays with the word ‘moved’.
Keeping the design minimal and simple, like the book itself.
Communicating a visual story via a combination of graphical type and colour.
An Illustrative method was used to create a sense of curiosity in the reader’s mind. Provoking a thought to engage a response.
• Concept • Typography
• Illustration • Layout
A one week project